Digital Marketing brings 5 important benefits to small businesses, which need to optimize costs and accelerate earnings to grow. They are as follows
- It is measurable;
- It is segmentable;
- Allows free attraction to the site;
- Generates an audience for the business;
- It's great value for money for small businesses.
The internet has radically changed the way companies can attract their customers. Before, they were forced to spend large sums to advertise in traditional media, such as TV, radio, newspapers, magazines, billboards and pamphlets. These were pretty much the only ways anyone could find out about a product or service offering.
However, today people are exposed to many more media options, products and information channels. At the same time, they are increasingly efficient at ignoring invasive or irrelevant advertisements.
In addition, when they want to buy something, consumers have relied on the internet to help them in their decision making. People look for information about the product or company, comparing prices, consulting opinions of other users and accepting recommendations from friends in redes sociais.
This has meant that any advertisement is only really effective when it generates real value for its audience, being relevant, accurate and permission-based. Digital Marketing has some characteristics that help in this task, allowing a high return on investment. Check out what these particularities are!
Advantages of Digital Marketing for Small Businesses
1. It is measurable
With Digital Marketing, we can measure the results of each campaign in detail and know what works and what doesn't. Thus, we can continue to invest in the stocks that give the best return.
It is possible to easily calculate the ROI (Return on Investment) and the CAC CAC (Customer Acquisition Cost) and use this data to assist in decision making.
The metrics provide important information about the health of your business. Its monitoring improves marketing performance, generates more sales and increases your customers' satisfaction.
2. It is segmentable
Separating Leads according to their interest and, based on that, promoting actions with a much greater focus is the second differential of Digital Marketing. We call this segmentation.
In this way, we relate only to the public that is curious about what we have to offer. This feature makes Digital Marketing a much less intrusive and more accurate strategy than the traditional one.
Your prospects may be at different times of interest. For those who still do not know your type of service, it is worth an introductory communication. Who is already closer to the purchase, may be interested in a test, for example.
3. Allows free attraction
Whether through organic search on Google, email, ads or social networks, potential customers are increasingly attracted to your company's website, increasing the chances of sales.
This can all be done for free. With actions and strategies of Content Marketing, you can get people to find you at very low cost.
4. Generate an audience
The production of relevant content makes it possible to build a base, such as registered emails, blog subscribers, followers on social networks, etc.
Over time, these contacts become a key marketing asset for the company. More than customers in a single moment, they become your company's audience.
Your business can become a reference in the market, generating recurrence.
5. It's great value for money for small businesses
The combination of the four previous characteristics makes Digital Marketing generate good results even from low budgets.
Combining the application of resources with smart ideas and good tools, investment in the internet has much more return compared to traditional media.