Why does a business need to have a website? See 5 reasons:
1 – To be found on Google
2 – To gain authority in the market
3 – To expand your business
4 – To relate to your audience
5 – To make more sales
If you still question why a company needs to have a website, reflect: do you know any successful brands that don't have their own website? Regardless of industry, location or size, this is the common denominator among all successful businesses. Having your own website is the minimum digital presence your business needs.
In this blog, we are going to talk about all the advantages that a website with its own domain can bring to your company. But before we talk about the benefits, let's explore 3 very common objections. It may be that one of them – or all – is still delaying the creation of your own home on the internet.
The 3 Most Common Objections When Asking Why a Business Needs a Website
In a world of social media, more and more companies are questioning why they even have a website. This, however, is not the only objection. Below, we separate those that we are most used to hearing in recent years.
Objection 1: “My business is local, so why have a website if I don’t sell it online?”
It is correct to say that making sales is one of the possibilities that your company gains by having a website. Likewise, it is incorrect to claim that a website is only for that purpose. If this were true, all internet pages would have the purpose of marketing products or services. However, we know that this is not what happens.
If your business is local, like a law firm, architecture studio or restaurant, you can use your website to attract new customers and engage with your audience.
Google search is widely used by users looking for solutions and services for their problems. Therefore, when someone searches for “lawyer in Luanda”, “architects in Benguela” or “Italian restaurant in Malanje”, a website of its own would pass more authority to the search robots.
Another very important factor: a website conveys a much more professional image to the user than a simple result with an address and a telephone number. In this case, the website can function as a first channel of contact between your business and your audience. And a good first impression is essential for this visitor to effectively become a customer in the future.
Objection 2: “My business is small, why do I need a website?”
Precisely for that. Having a website is a fundamental step to start an Inbound Marketing strategy, which works very well to give initial traction to micro-enterprises and startups.
while the marketing traditionalneeds Despite a high initial investment, Digital Marketing allows for a lower investment and a better return on investment (ROI), since it is easy to analyze the results of all actions taken.
Inbound Marketing is an interesting way and a differential for you to enter your company in the market, since it is difficult to compete with large and already consolidated companies using the same marketing tactics.
Objection 3: “I already have a Facebook page, why have a website?”
A Facebook page is another key item, as is the website. Therefore, one channel does not replace the other. However, without a website with its own domain it is absolutely ineffective to carry out campaigns of Email Marketing, que são consideradas pela Fénix Digital como a forma mais eficiente de relacionamento com os clientes e de geração de Leads.
After all, where are you going to take your Leads, to your website or to a page on social networks? Using an analogy, where would you like to meet your customers to close important sales? In your own store or in a huge street market, where numerous competitors are trying to get attention – and even paying for that attention?
Here at the company, we see social media as excellent canais de geração de tráfego e de engajamento. That is, we use it as an addition to our Digital Marketing strategy, but not as the main channel.
Why does a business need to have a website? See 5 reasons:
Now that we've commented on the most common objections among companies that are still reluctant to have a website, let's talk about 5 reasons for your company to have a website and all the advantages it brings to your business.
1 – To be found
Your company can be outstanding, have the best service on the market and offer a product of the highest quality. But what good would all that do if people can't find what you do?
Having a website is the simplest way to be found on the internet today. The main search engine that a person uses when curious about any subject is Google. And if that person is curious about your niche or your business, it's no different.
If the search is about your company, it is important that you have a good and optimized website so that the first search result is with the link to your website. Now, if the research is about the problem your client faces, it is important that you have good content and a good blog so that your company is ahead of competitors.
2 – To gain authority in the market
If you know two solutions to your problem and only one has its own website, who would you trust more? On a page with its own domain or on a fan page on Facebook?
We do not want to belittle social media – as we mentioned above, they play a key role in a Digital Marketing strategy. The point here is that a website is much more customizable and professional than a social profile.
With a website, your company has many more ways to promote your product. Furthermore, by creating content you can prove to your persona that you understand the subject and that you have the technical capacity to be the solution to the problems they face. It is a very efficient differential in this decision-making process.
3 – To expand the business
What is the purpose of your business? Do you have plans to expand it? To acquire more customers, you need more Leads.Is for generate more leads, you need more visitors. And to acquire more visitors, you need that site to receive them.
The website is often the first contact channel between your company and the future customer. Inbound Marketing allows these customers to come to you instead of you going after them. In the long run, it is a very advantageous process.
4 – To relate to your audience
The way of consumption has changed since the internet became present in every minute of our day to day. And that's been a while, right? Searching online for products and services is already a consolidated habit for consumers.
Thus, this consumer no longer has a role that is only reactive to marketing and advertising. It is absolutely normal for them to research your brand or their problem on the internet before making a purchase decision. And this is where your company website comes in.
There are many ways to maintain a relationship with your audience on your website. And they all work great:
- Publish blog posts or rich materials about issues facing the audience;
- Reply to people's comments on blog posts;
- Create a relationship center with answers to the most common questions;
- have a chat at real-time to serve customers.
We mention only 5, but there are many other possibilities. The important thing here is to know that your website is like your virtual office, so each visitor should be treated as if they were visiting your company.
And what is the role of your website in this step? Regarding sales, your website can be useful both for consultative sales and for self-service sales, as is the case with ecommerces.
If your sale is consultative, the site supports the seller when closing with the customer. It is essential that you have an area with the solutions and prices of your products.
If your sale is self-service, a website will help scale your business by allowing customers to shop where and when they are most comfortable. It doesn't matter if it's Easter or if it's 4 am. The internet never closes. That is, with an online store, you do not have to limit yourself to business hours.
Do you understand why your company needs to have a website?
To resume, having your own website is a basic part of a Digital Marketing strategy focused on results. It is the channel that will pass on all the necessary credibility to its base and help with several factors, such as being found, gaining authority in the market, expanding the business, selling your products or relating to the audience.
If your business still doesn't have a website, don't waste time and start planning your creation now.